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Türk Prysmian has placed sustainability at the core of its business in order to profit for the benefit of its stakeholders and to create value for the society. Within the scope of economic sustainability activities, as a result of the innovation studies carried out at the Mudanya R&D Center, "Attention! All Cables Are Not The Same ..." initiative, which was announced to the Turkish cable industry in 2012 after many years of work and which is the biggest information and awareness initiative of the sector, all processes managed within the Customer Care Project, where data is managed with the latest technology and focused on continuous improvement; Türk Prysmian takes its goal of developing efficient, effective, superior, sustainable and environmentally friendly product and system solutions one step further.