The future of innovation was addressed at Türk Prysmian

The future of innovation was addressed at Türk Prysmian

Categories: Corporate

Türk Prysmian Kablo signed the “Innovation Day” event. The event which took a closer look at the fields of digitalization, innovation and sustainability received a broad participation.

İstanbul, Türkiye   -   04/05/2021 - 4:00 PM

Türk Prysmian Kablo, the Turkish operation of Prysmian Group which is the worldwide leader in the energy and telecommunication industry, organized its “Innovation Day” event on April 21. The impacts of innovation and digital transformation for a sustainable future were discussed at the event whose focal point was the presentation of new products and services, while focusing on quality, knowledge, innovative solutions and technologies. The event was expressly organized for the authorized distributors of Türk Prysmian Kablo A-Team.

The welcoming speech was made by Turk Prysmian Kablo Domestic Sales Director Etem Bakaç; the event continued with the participation of Türk Prysmian Kablo CEO Cinzia Farisè, and Prysmian Group Energy & Infrastructure Senior Vice President Rob Van Veen. Within the scope of the program, 3 consecutive and specific sessions were held, namely "Sustainability", "Digitalization" and "Innovative Service Solutions". A special greeting to all attendees was brought by Maria Cristina Bifulco, Chief Sustainability Officer of Prysmian Group and Board Member of Prysmian Turkey. The closing speech of the event was delivered by Srini Siripurapu, Head of Innovation at Prysmian Group.

"We continue our digitalization journey at full speed"

In her speech, Cinzia Farisè, the CEO of Turk Prysmian Kablo, underlined how they have accelerated their digitalization transformation, started in 2015 with the Online Cable Training - the first and only in the Turkish cable sector - and how during the pandemic process they increases their efficiency by taking advantage of all the possibilities currently offered by technology.

“As the whole world, we have been fighting the coronavirus pandemic for more than 1 year. This challenging year has once again demonstrated how sustainability means for our world. In the new world order introduced by the pandemic, speed, agility and innovation determine the conditions of competition. As Türk Prysmian Kablo, we invest in digitalization by focusing on sustainability in order to be more agile and to strengthen our leading role in our industry with innovation. With the power we get from our mission "Linking Turkey to a Sustainable Future", we re-focused our efforts to make the whole ecosystem faster and efficient."

"We direct the development of our industry through innovation"

Stating that during the pandemic they are trying to be closer to their business partners by taking advantage of process innovation and digitalization, Cinzia Farisè said, “We always commit to a first-class partnership to strengthen our customer-centric approach. In this sense, we improved our Customer Experience also by developing our digital approach. Our prominent Online Cable Training, our CableApp application that provides both convenience and time saving in choosing the right cable, our innovative products and service solutions developed within our Group, our webinars for industry professionals, our online Authorized Dealers Meeting with our A-Team and finally our Innovation Day will continue to grow in the coming period. We do not only produce cables, we aim to create value in the cable sector by leading its development through the digital transformation”.