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In fact, people centricity means also providing them with a complete, satisfying and enjoyable digital journey: the revamped website includes more efficient navigation, allowing users to move easily across news, stories, factsheets, products information and videos.

A decisive evolution in Prysmian Group’s online presence, conceived to fulfill the requirements of usability of a platform that collects more than 4 million pageviews per year and an average of 140,000 visits per month, in 30 different languages. A huge turnout made by stakeholders, customers, investors and employees that will now have the chance to discover new features on our mobile-responsive website.

We became a global leading company thanks to our people, to their commitment and their ability in providing innovative and suitable solutions for any customer needs. Prysmian Group is a strategic partner in the international scenario and strongly believes in “the human factor” as its main asset.

Thus our new digital ecosystem empowers the employees as testimonials of communication campaigns promoting a sense of belonging that features in their interviews, videos and portraits about Prysmian’s iconic global achievements.

This statement reflects Prysmian Group’s approach, aimed at allowing a better employer branding, brand awareness, customer centricity and business opportunities. We focus on six main pillars: financial soundness, to show our solidity; innovation & sustainability, to underline our state-of-the-art technological level and our commitment to protect the environment; leadership & presence, to highlight our role as a public company on a global scenario; ethics & integrity, to spread the importance of our culture and our values; operational excellence, to emphasize the profile of a company closer to our customers and directed to the future; and people & talent, to make the entire world hear the pulsing of our very heart. As we said, our people.

Moreover, the website was conceived to implement and realize the customer-oriented approach with a new product finder that indexes more than 1,700 products and related services.