Türk Prysmian Kablo ve Sistemleri A.Ş., after almost two years of market analysis and product tests and development launched the biggest awareness and educational campaign in the history of the Turkish cable market in December, 2012.
Despite an increasing number of fires (in Istanbul, +32% only in ’11 vs ‘10), more and more multi-storey buildings (+30% between ’07-’11) and a general inconsistency in terms of quality, performance, safety and ease-of-use of the cable the market research showed that the general perception is that all cables are the same in the Turkish market. This was the starting point for two years’ development of this comprehensive project of Türk Prysmian Kablo that is realized in 2012 and heavily involved local and HQ R&D, marketing and sales teams.
Despite the cost of cable represents on average less than 1% of total cost of construction projects, choosing the right cable makes a significant difference. Türk Prysmian Kablo, with its belief to the need of living in a safe and more efficient world, in order to increase the awareness of Turkish cable sector, started a new initiative named “Attention! All Cables Are Not The Same...”. The focus of this project is to raise the awareness that all cables are not the same and to educate all the stakeholders in the market that it is important to be careful when choosing the cable solution and brand to have a safe, good performance and importantly save on the total cost of ownership.
The project started by an in-depth investigating the current market situation and to understand in detail the work of the electricians, project companies and installers. After this, R&D team developed a comprehensive number of cable tests that do not only cover geometrical tests, electrical tests, mechanical tests and performance tests but also “usability” test that calculates the economical impact of ease and speed of installation. Throughout the period R&D team did many tests on different brands and cables and continuously improved the performance of the Prysmian Group solutions.
During “Attention! All Cables Are Not The Same...” initiative, including “Attention! All Solar (PV) Cables Are Not The Same” wave, 5 waves were completed. During the past years and 5 waves, many seminars were organized with Türk Prysmian Kablo’s main target groups such as electrical engineers, project companies and contractors. Within the scope of the waves, until the end of 2018, the initiative is shared directly with approximately 4,100 people in Adana, Ankara, Antalya, Bursa, Çankırı, Eskişehir, Istanbul, İzmir, Kayseri, Konya, Mudanya, Sakarya, Trabzon and Erbil-Iraq. Moreover, 124 different point- of-sales across 14 different cities of Turkey are decorated with promotional materials, A-Team distributors’ windows are branded with the initiative’s posters and stickers, the initiative’s communication materials are sent to the sector professionals, projects companies, contractors, installers, subdealers and many people from the sector once again.
As a following step of this initiative, Türk Prysmian Kablo accredited the reliability of the results of the fire tests realized in its laboratories to evaluate the performance of the cable under fire to Turkish Accreditation Agency. Türk Prysmian Kablo with this certificate once again putted its sign to a “first” in its sector.
Türk Prysmian Kablo Mudanya R&D center has registered as the most comprehensive design, innovation and product development infrastructure by Ministry of Science, Industry and Technology. Türk Prysmian Kablo with this certificate once again put its sign to a “first” in its sector, proving that the results of the fire tests done in Türk Prysmian Kablo’s laboratories, R&D center which is one of 25 R&D Centers within Prysmian Group are appropriate and reliable.
Türk Prysmian Kablo, is proud of realizing a “first project” in Turkish cable sector with its project developed in the context of this initiative “Prysmian Performance Test” (PPT) project that keeps the same speed since 2012.
Despite an increasing number of fires (in Istanbul, +32% only in ’11 vs ‘10), more and more multi-storey buildings (+30% between ’07-’11) and a general inconsistency in terms of quality, performance, safety and ease-of-use of the cable the market research showed that the general perception is that all cables are the same in the Turkish market. This was the starting point for two years’ development of this comprehensive project of Türk Prysmian Kablo that is realized in 2012 and heavily involved local and HQ R&D, marketing and sales teams.
Despite the cost of cable represents on average less than 1% of total cost of construction projects, choosing the right cable makes a significant difference. Türk Prysmian Kablo, with its belief to the need of living in a safe and more efficient world, in order to increase the awareness of Turkish cable sector, started a new initiative named “Attention! All Cables Are Not The Same...”. The focus of this project is to raise the awareness that all cables are not the same and to educate all the stakeholders in the market that it is important to be careful when choosing the cable solution and brand to have a safe, good performance and importantly save on the total cost of ownership.
The project started by an in-depth investigating the current market situation and to understand in detail the work of the electricians, project companies and installers. After this, R&D team developed a comprehensive number of cable tests that do not only cover geometrical tests, electrical tests, mechanical tests and performance tests but also “usability” test that calculates the economical impact of ease and speed of installation. Throughout the period R&D team did many tests on different brands and cables and continuously improved the performance of the Prysmian Group solutions.
During “Attention! All Cables Are Not The Same...” initiative, including “Attention! All Solar (PV) Cables Are Not The Same” wave, 5 waves were completed. During the past years and 5 waves, many seminars were organized with Türk Prysmian Kablo’s main target groups such as electrical engineers, project companies and contractors. Within the scope of the waves, until the end of 2018, the initiative is shared directly with approximately 4,100 people in Adana, Ankara, Antalya, Bursa, Çankırı, Eskişehir, Istanbul, İzmir, Kayseri, Konya, Mudanya, Sakarya, Trabzon and Erbil-Iraq. Moreover, 124 different point- of-sales across 14 different cities of Turkey are decorated with promotional materials, A-Team distributors’ windows are branded with the initiative’s posters and stickers, the initiative’s communication materials are sent to the sector professionals, projects companies, contractors, installers, subdealers and many people from the sector once again.
As a following step of this initiative, Türk Prysmian Kablo accredited the reliability of the results of the fire tests realized in its laboratories to evaluate the performance of the cable under fire to Turkish Accreditation Agency. Türk Prysmian Kablo with this certificate once again putted its sign to a “first” in its sector.
Türk Prysmian Kablo Mudanya R&D center has registered as the most comprehensive design, innovation and product development infrastructure by Ministry of Science, Industry and Technology. Türk Prysmian Kablo with this certificate once again put its sign to a “first” in its sector, proving that the results of the fire tests done in Türk Prysmian Kablo’s laboratories, R&D center which is one of 25 R&D Centers within Prysmian Group are appropriate and reliable.
Türk Prysmian Kablo, is proud of realizing a “first project” in Turkish cable sector with its project developed in the context of this initiative “Prysmian Performance Test” (PPT) project that keeps the same speed since 2012.
